Kay, so I know that the following advertisement is obviously meant to be a little bit tongue in cheek. I get that. I do. Let's just get that out of they way right now.
But still, Gold's Gym, really?
This is like one of those advertising ideas that is really funny (and even somewhat witty) to talk about (and laugh about) during an ad campaign brainstorming session, but usually someone with an ounce of common sense (or decency, or sensitivity, or insert word of choice here_______) puts the ki-bosh on it before it ever sees the light of day!
Here? Not so much. What the heck Gold's Gym? Where was "common sense guy"?
Is it fair to say that someone with absolutely NO "inner beauty" (we're talkin' zero, zilch, none....like, at all.) wouldn't really have any idea as to "how far" said inner beauty can go?
Is that a fair assessment? I don't know, I think that's pretty fair. Geez Gold's Gym, as if meat-heads and barbie bimbos don't have enough obstacles to overcome, now they have to work out at a facility whose motto is "Inner beauty only goes so far?" Ouch.
I guess I'm just a little sensitive because I've been following this blog for a while now, and as a result, I am firmly convinced that there is no end to how far inner beauty can take a person, especially where this girl is concerned. No end in sight. No end in existence.
and can I just tell you... I actually saw Nie the other day. I did. She was shopping with her sister. I only saw her for a moment. She was leaving a store just as I was entering it, and I thought: great style, short hair, burn gloves, darling, freckled sister...wait a second...
(like, in the loudest inner-brain scream you can even imagine.) And my stomach filled with butterflies, and I got all nervous and excited inside and IMMEDIATELY had to resist the impulse to chase her down and interrupt her lovely sister-shopping-sesh with frantic/weirdo/creepy proclamations of "I love you!" and "Let's be best friends forever mmmkay?!"
So I just watched them go, and then turned to Kyle and said:
"That was Nie!!! The coolest girl/mom/person/sister/human being ever!" (Yes, I actually speak in slashes when I'm excited. Weird, I know.) "Honey, you don't even know how exciting that is for me. I would rather meet Nie than Gwen Stefani, Halle Berry, and Angelina Jolie put together! She is so cool!"
So anyway... In conclusion, Gold's Gym is lame. Seriously. What were they thinking? It isn't bad enough that they "legally" lie through their teeth about "great" (pretend/not at all what they claim to be/fake) deals and promotions just to get you in the door, then gouge you left and right with hidden fees and taxes and what not, but then they're actually dense enough to come out with an ad campaign that only a complete moron (or satan... or Super Dell) would sign off on? Wow. How embarassing.
Again, I know they're kidding, I get that.
They're also just really, really stupid,
a P.R. nightmare, to say the very least.